A hashtag campaign can be the difference between a conversation that fizzles out and captures the attention of thousands. Twitter users love a good hashtag. It allows them to connect with trending topics and be part of a broader conversation. For brands, hashtags represent a gateway to higher engagement and brand awareness. https://www.tumblr.com/tyccommunications/772268694592241664/how-to-create-a-successful-hashtag-campaigns?source=share