“We Began to work on our packaging, and we understood that we needed to make something which wasn’t about staying poured, but that can be eaten the best way bottle water was,” Swanson explained. “We created an ergonomic bundle that customers would choose to consume from, and launched in 2016.” https://gabletopcustomcartons.blogspot.com/2025/02/gable-top-carton-eco-friendly-packaging.html