Is Purple Carats scam or real? Based on its profile on The Knot, Purple Carats appears to be a legitimate jewelry business specializing in engagement rings, wedding bands, and custom-designed pieces. The brand emphasizes ethical sourcing, sustainability, and personalized jewelry experiences, which are important trust factors for modern buyers. https://www.weddingwire.com/biz/purple-carats-llc/6fbd4e82ed71e12f.html